Circular Business Design with People’s Needs at the Core

In a world of looming resource scarcity and rapid change in consumer behavior there is a strong need for existing business to transform, from linear to circular. At IKEA we are in a continuous dialogue with the many people in order to understand how we can stay relevant with our offers and how we best can be a partner in solving the challenges of the everyday life at home. We have learnt that people are increasingly interested in usership rather than ownership. They see value in things, and they don’t like being wasteful. They also feel overwhelmed by clutter. For us, these insights become the starting points for explorations and for the innovation process that will eventually lead to an understanding of what capabilities that are needed in a circular business transformation.

Peter A Lindeblad
Lisa Henriksson

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About the BIL-T Conference Series
The Business Innovation Leadership and Technology (BIL-T) conference series is a place for global conversations and debate on big picture perspectives and how to make a better future for our organizations. The event covers a wide range of relevant and visionary topics and brings together the people who are designing the future: architects, business and technology leaders, futurists and other world changers.

We hold 24-hour virtual events at least twice per year, delivered through a variety of formats including keynotes, locknotes, motivational and leadership talks, interviews, fireside chats, panels, debates, lectures and educational sessions.