Daniel Lambert - The Business Architecture Iceberg Syndrome

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Most well-known and traditional businesses are currently deploying digital technologies on the cloud, using the Internet of things and mobile applications, among others. More and more are testing and starting to deploy artificial intelligence within their operations. Too many of the innovative projects initiated by traditional organisations fail to deliver meaningful business outcomes in a reasonable time frame. Rapid and continuous innovative changes and more informed and fewer loyal customers are pressing businesses to have more fluid business strategies. Time to execution is now shorter and needs that most traditional companies become much more agile and learn to rely less on a solid-organizational structure to carry out their plan. Enterprises need to get better at designing, architecting, prioritizing, and delivering their corporate future successfully. An organization needs much more than technology if it wants to strive in today’s economy. Investing most of your resources strictly in technology is a recipe for failure. To increase the odds of success of your business transformation, you need to make sure that you have executive sponsorship, enterprise and business architects, efficient governance, a more customer-driven approach, coherent strategies & goals, valuable and useful data, capability-based roadmaps, business outcomes for each one of your projects, change management, and in general an agile mindset.
VP Business Architecture, Benchmark Consulting

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