Iasa Global in association with First Abu Dhabi Bank and Amazon Web Services are delighted to host an exclusive in person event on the evening of September 28th. The event will include keynote talks from Iasa, FAB and AWS before a short Q&A and networking session. Iasa is delighted to host this event as a kick start to a host of future activities across the region.  Please register below if you are interested in securing a place for your organisation

The goal of any architect or architecture team is to deliver value to their business and/or customer. The Business Technology Architecture BoK represents a major leap forward in actual tools and techniques to make this possible, while at the same time developing a more mature architecture practice. From the beginning the BTABoK has been designed around people, instead of on process or just deliverables. But 3.0 which has been long in coming makes it much easier to connect an architecture practice (teams) around value delivery from both a business and a technology perspective. This is absolutely essential in modern businesses of any size.

The unique value proposition of the BTABoK is that is designed to be descriptive and practically based first. Thus it avoids problems of frameworks like TOGAF, which are proscriptive and top down. Instead it makes it much easier to implement architecture frameworks if the team desires while at the same time connecting concepts of digital customers, digital business models and digital employees with the more traditional goals of technology and agility. The BTABoK provides many tools to help architects think and facilitate through design thinking and through its structured canvas approach and stakeholder driven architecture while retaining compatibility with things like Disciplined Agile, SAFe or other more IT driven frameworks. In addition it provides a clear career path and engagement model for a team of any size (it has been adopted and adapted in many fortune 100 companies).

In this session you will learn:
- How to maximize design decisions from architecturally significant requirements for the enterprise to the smallest software decisions
- How to achieve maximum stakeholder success with minimum effort
- How to apply patterns at all levels of scope including integration, reference architectures and frameworks
- How to plan, make and achieve a truly successful architecture team without the common value and trust problems


Paul Preiss is the CEO and Founder of the Iasa, one of the largest Business Technology Architects associations in the world. Through his time at Iasa, Paul has taken the association from a single user group in Austin Tx to an international organization with chapters in over 50 countries. Paul’s vision is a unified architecture profession with effective education, credentials and ethics which fully supports corporate strategy and delivery. He is a tireless advocate for the field and speaks on topics ranging form architecture ethics to best the best setup and structure for architecture teams. Paul has spoken at hundreds of events as well as held conferences and training for architects all over the world. He is an expert software and enterprise architect in practice and continues to work with companies on optimizing their technology strategy. Prior to developing Iasa, Paul was the chief architect for Dell Pan Asia where he helped to integrate the technology strategy across 14 countries. He also served as the chief architect for the Sears point of sale replacement in North America consisting of 2000 stores and thousands of suppliers as well as the chief architect for a digital asset management firm, Ancept.
https://www.linkedin.com/in/ppreiss/
https://twitter.com/iasaglobal

In this session you will learn why and how AWS customers are embracing API first microservice architectures and serverless technologies to rapidly innovate and transform their businesses.


Ashley currently leads the Solution Architecture function in AWS for the UAE. His background and passion is in transforming enterprise and government customers journeys through embracing emerging technologies that deliver citizen and customer centric experiences. An Accomplished TEDx public speaker and Specialist Technology Evangelist, he has been living in the middle east for the last 14 years

Abstract: At FAB we are using every decision and initiative to modernize and future-proof our architecture and systems. During this session, we will share with the community the principles we are adopting, their rationale and some of the results are we experiencing.

Presenters: Yuri Misnik (FAB Group CTO) and Santiago Freitas (FAB Head of Enterprise Architecture).