Historically, data was simply an outcome of business activity or process and had no value after the activity or process was completed. Today's business environment is markedly different, and both the importance of data and the outcomes of reporting the knowledge derived from it are recognized. Enterprise Data, which includes internal, client, and third-party data, is at the heart of a growing number of new business initiatives. A well-thought-out framework for acquiring, mapping, processing, storing, analyzing, and consuming data effectively and efficiently is, in fact, the essence of Architecting & Engineering Enterprise Data.